Enquire about individual or corporate programme availability — Amit Jain responds personally.

Porto, Portugal · +91 98881 47147 Panchkula, India · +91 98881 47147
The Unique Positioning

Brand Intelligence at the Intersection of Theory and Bilateral Trade Reality

Most brand strategy programmes are built for domestic market contexts. This one is not. Every module is filtered through the lens of cross-border commerce — what works for Indian brands entering EU markets, what European brands must adapt when entering India, and how founders structure brand and supply chain decisions simultaneously.

The programme draws on Amit Jain's academic grounding (University of Essex, 2024) and two decades of practical entrepreneurship across e-commerce, FMCG, health, and trade advisory — combined with the India–EU bilateral context that is the operational reality of Global Nexus's 30 verticals.

This is not a theoretical lecture series. It is an intensive, practical programme with a 100+ term brand strategy lexicon, case studies drawn from real India–EU brand launches, exercises using live market data, and templates you walk away with.

Who Should Attend

Indian export-ready founders · EU brand managers overseeing India sourcing strategy · Marketing leads at companies scaling internationally · Business development professionals building cross-border brand presence · Entrepreneurs preparing D2C brands for EU market entry

Amit Jain — Programme Conductor
PGDip Merit
Global Digital Marketing, University of Essex, 2024
20+ Years
Entrepreneurship: e-commerce, health, education, trade, exports
Porto, Portugal
EU-based: direct experience in European market entry dynamics
D2C Expertise
Direct-to-consumer brand building, Amazon EU, digital channel strategy
Cross-Border Focus
Bilateral India–EU brand and sourcing experience across multiple sectors
Customised
Each module adapts to the specific industry and market of the participant
The Programme

9 Modules · Brand to Global Scale

Each module is self-contained and can be taken individually or as part of the full programme sequence. Corporate teams often select 3–5 modules most relevant to their current stage of internationalisation.

I

Brand Foundations & Frameworks

The conceptual architecture of brands — how they are built, valued, and sustained across markets. Essential grounding for any cross-border brand strategy.

Topics Covered
Brand Philosophy & Theory — why brands exist and how they create economic value
Brand Equity Models — Aaker, Keller, Kapferer frameworks applied to export contexts
Brand Identity Prism — Kapferer's six-facet model for coherent brand expression
Brand Archetypes & Personality — Jung-derived frameworks for brand character
Brand Architecture — Branded House, House of Brands, Endorsed, Sub-brand models
Brand Positioning & Perceptual Mapping — competitive space visualisation
Brand Valuation Methods — how financial value is attributed to brand equity
Consumer Psychology & Behavioral Science — decision-making frameworks
Deliverables & Tools

Brand audit template · Perceptual mapping exercise · Equity model worksheet

II

Strategic Development & Research

How to build intelligence before making brand or market decisions. The research and strategy layer that separates successful internationalisation from expensive guesswork.

Topics Covered
Primary & Secondary Research Methods — when to commission vs. when to derive
Qualitative & Quantitative Techniques — focus groups, surveys, ethnography, A/B
Market Sizing — TAM / SAM / SOM methodology for new market entry
Competitive Analysis & SWOT — applied to India–EU bilateral market context
Consumer Insights & Jobs-to-be-Done — Clay Christensen's framework for export positioning
Client Discovery & Creative Briefs — how to extract actionable direction from clients
Segmentation & Persona Development — EU market segments for Indian exporters
Customer Journey Mapping & Category Design
Deliverables & Tools

Market sizing calculator · Competitive matrix template · Persona development workbook

III

Brand Execution & Expression

The design and communication decisions that make a brand visible, consistent, and compelling across markets — including adaptation for EU audiences.

Topics Covered
Visual Identity Systems — logo, colour, typography for cross-border coherence
Naming Strategies & Trademark — international naming considerations, EUIPO filing basics
Verbal Identity & Brand Voice — tone-of-voice adaptation for European markets
Messaging Architecture & Copywriting — EU-compliant claims, cultural tone calibration
Digital Brand Presence — website, social media, marketplace (Amazon) brand expression
Brand Guidelines Development — what to document for international partners
Touchpoint Management & Consistency — retail, online, trade fair, packaging alignment
Deliverables & Tools

Brand guidelines template · Naming brief framework · EU-adaptation checklist

IV

E-Commerce & Digital Commerce

The full spectrum of digital trade models — with particular depth on Amazon EU, D2C brand building, and the hybrid online-offline model relevant to India–EU bilateral commerce.

Topics Covered
E-Commerce Business Models — B2B, B2C, D2C, Marketplace — choosing the right model
Platform Selection & UX Design — Amazon EU vs own-website vs Bol.com vs Zalando
Product Information Management — EU listing requirements, language mandates, A+ content
Pricing & Fulfillment Strategy — FBA, 3PL, landed cost modelling, VAT implications
Conversion Rate Optimisation — product page, checkout, review strategy
Social Commerce & Voice Commerce — emerging EU channels for Indian brands
Retention & Loyalty Programmes — post-purchase sequences, subscription, brand community
Omnichannel Integration — coordinating online, offline, and marketplace simultaneously
Deliverables & Tools

Amazon EU launch checklist · CRO audit framework · D2C omnichannel map

V

Cross-Border & Global Expansion

The strategic and operational reality of taking a brand or business across borders — including the India–EU FTA advantage, regulatory navigation, and cultural localisation.

Topics Covered
International Market Assessment — scoring framework for priority market selection
Entry Modes & Partner Strategy — distributor, direct, marketplace, JV, franchise
Global Brand Architecture — managing brand coherence across multiple markets
Cross-Border Payments & Logistics — payment instruments, Incoterms, 3PL selection
Trade Compliance & Tax Strategy — HS codes, rules of origin, VAT, customs declarations
GDPR & Data Privacy — EU data obligations for Indian brands operating online
Localisation & Cultural Adaptation — language, imagery, regulatory copy, pricing psychology
Regional Deep Dives — NA, EU, APAC, MEA, LATAM market-specific considerations
Deliverables & Tools

Market scoring matrix · Entry mode decision framework · GDPR compliance checklist

VI

Sourcing & Supply Chain

The supply side of brand strategy — how sourcing decisions affect brand equity, sustainability positioning, and bilateral trade architecture.

Topics Covered
Strategic Sourcing & Supplier Management — qualification, KYC, relationship management
Inbound / Outbound Two-Way Sourcing — bilateral India–EU sourcing as a brand advantage
Quality Control & Risk Management — inspection frameworks, QMS, supplier audits
B2B Market & Export Development — how sourcing knowledge converts to export revenue
Supply Chain Strategy — make vs. buy, single-source vs. multi-source, near-shore vs. far-shore
Ethical & Sustainable Sourcing — GOTS, OEKO-TEX, Fair Trade, WFTO, ESG compliance
Vendor Negotiations & Contracts — term sheets, supply agreements, commercial red lines
Deliverables & Tools

Supplier scorecard template · Ethical sourcing audit checklist · Supply contract framework

VII

Startup & Agency Practice

For founders, agency operators, and early-stage teams building brand and business simultaneously — covering the commercial reality of building from zero.

Topics Covered
Startup Ecosystem & VC Landscape — what investors look for in brand and market strategy
Founder DNA & Brand Alignment — why founder identity shapes brand character
MVP Branding & Brand Sprints — rapid brand decisions with limited time and budget
Stage-Appropriate Investment — Pre-Seed to Series C branding priorities
Investor-Ready Branding — deck design, brand narrative, visual credibility for fundraising
Agency Operations & Pricing Models — retainer, project, performance, hybrid
Client & Stakeholder Management — brief management, approval processes, relationship depth
Business Development & Thought Leadership — building reputation as a brand expert
Deliverables & Tools

Investor deck brand audit · Agency pricing model calculator · Client brief template

VIII

Professional Skills & Leadership

The strategic and executional capabilities that make a brand professional effective in cross-border, high-stakes commercial environments.

Topics Covered
Go-to-Market Strategy & Launch Planning — the full GTM framework for market entry
IMC & Marketing Channels — integrated communications across paid, owned, earned
Presentation Structure & Storytelling — persuasion architecture for senior audiences
Project Management Methodologies — Agile, waterfall, and hybrid for brand projects
Legal Considerations — IP, trademarks, contracts, confidentiality for brand practitioners
Brand Measurement & KPIs — what to measure, how often, and what to do with the data
Analytics & Reporting — GA4, Amazon Brand Analytics, social media, e-commerce dashboards
Career Development & Portfolio Building — positioning yourself as a cross-border brand expert
Deliverables & Tools

GTM plan template · KPI dashboard framework · Portfolio structure guide

IX

Knowledge Architecture & Lexicon

The 100+ term Brand Strategy & Global Marketing Lexicon — a comprehensive reference compendium covering every term, concept, and framework in the programme and beyond.

Topics Covered
Vocabulary & Lexicon Development — why precise language creates professional authority
Terminology & Nomenclature Systems — how to use brand language consistently in pitches
Glossary & Thesaurus Construction — building your personal brand strategy reference library
Taxonomy & Classification Methods — organising brand and market knowledge for recall
Ontology & Schema Design — structuring brand knowledge for client communication
Global Work Culture Navigation — professional protocol across EU, India, MENA, APAC
Cross-Cultural Communication — adapting brand messages for different cultural contexts
The Architecture of Meaning in Practice — semiotics, symbolism, and brand resonance
Deliverables & Tools

100+ term Brand Strategy Lexicon · Cross-cultural communication guide · Terminology workbook

Programme Formats

Individual, Corporate & Custom Arrangements

🎯

Individual Programme

One-on-one sessions with Amit Jain. Select the full 9-module sequence or individual modules most relevant to your current challenge. Ideal for founders, independent brand managers, and professionals seeking structured mentoring.

Sessions: 2 hours per module
Format: Video call or in-person (Porto/India visits)
Materials: Full module workbook + templates
Certificate: On completion of 5+ modules
Contact: +91 98881 47147
🏢

Corporate Programme

Delivered to teams of up to 20 participants. Modules customised to the specific industry, brand stage, and internationalisation agenda of the company. Ideal for FMCG, pharma, and engineering companies preparing EU market entry.

Sessions: Half-day or full-day workshops
Format: On-site (India / EU) or virtual
Materials: Company-specific case studies + templates
Certificate: Issued to all completing participants
Languages: English; Hindi on request
⚙️

Customised Module

For companies that need depth in one specific area — e-commerce launch, FTA-integrated sourcing strategy, D2C brand launch for EU, or the full cross-border expansion module — we design and deliver a bespoke half-day programme.

Duration: 3–6 hours tailored session
Scope: Defined in advance with client
Materials: Bespoke workbook produced
Immediate applicability: built around your live challenge
Available remotely or in-person

For pricing, availability, and to discuss which format best suits your needs, contact Amit Jain directly. All programmes include a brief discovery call before commitment.

Book a Discovery Call [email protected]
The Unique Integration

Brand Strategy Meets Bilateral Trade Intelligence

What distinguishes this masterclass from any generic brand programme is its integration with the operational reality of India–EU bilateral trade. Amit Jain is not only a brand strategist — he is an active principal in a 25-vertical trade and advisory operation, handling EU market entries, D2C brand launches, Amazon EU mandates, and FTA-informed go-to-market strategies for real clients.

Module V: Cross-Border Expansion

Enriched with live FTA data from the India–EU agreement. Participants learn to read a tariff staging schedule, calculate landed cost savings, and build FTA benefit into pricing strategy.

Module VI: Sourcing & Supply Chain

Uses real supplier qualification frameworks from Global Nexus's 25-vertical operation. Participants build a bilateral sourcing brief for their specific product category.

Module IV: E-Commerce & Digital

Amazon EU launch content reflects Amit's direct experience managing India-origin seller accounts across DE, FR, IT, ES, NL. VAT, FBA, and compliance are taught from operational experience.

Module VII: Startup & Agency Practice

Pitch deck content draws on active D2 Entrepreneur Visa business planning — giving participants insight into how investor-grade narrative and regulatory business plans are constructed.

Book a Brand Strategy Masterclass session — individual or corporate. Amit Jain responds personally.

Porto, Portugal · +91 98881 47147 Panchkula, India · +91 98881 47147
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